Brand definition:
White, symbolizing purity, hygiene and professionalism;
White cross, to deduce and come from the Red Cross, for incontinence target population health care, advocacy: professional care, comfortable nursing concept of freedom, and actively help patients regain confidence, establish a ardently desire a better life.
Brand positioning:
China adult diaper care expert;
Brand connotation:
Through professional products and professional nursing services, patients can be clean and hygienic and regain confidence in life.
Brand slogan:
Comfortable and free, regain confidence;
Brand personality:
Warm, friendly and caring, white cross is like your family around you, giving you meticulous care and care;
